Under the brand of packaging "Private Apiary", honey collected by traditional methods by hereditary beekeepers, whose knowledge and experience in production has been accumulated by several generations of labor dynasties, goes on sale. "Private apiary" is a selection of honey, packaged in an elegant package that simulates hand embroidery. Embroidery elements convey the warmth of manual labor, talk about the origin of honey and refer to the traditions of Russian tea drinking - with sweets and long conversations at the table.